Have You Heard? is a series in which the team from Pod Bible meet the people behind the podcasts you may not have heard of yet. While the Oh. My. Pod. section in the magazine gives a quick shout out to shows of that ilk, Have You Heard aims to go deeper in an effort to spread awareness for shows that deserve more exposure! In this week’s edition we sat down with Andy Greening, Tom Rowley and Taimen Zlattner to discuss their podcast, Content Talks.
Pod Bible: Who are you and what’s your podcast about?
Andy Greening: I’m Andy, producer and engineer of Content Talks. The podcast is an eight-episode series covering the world of content marketing. The podcast speaks to high-profile senior marketing professionals about how they’ve used content marketing to help grow their business. This podcast is for everyone from aspirational marketers all the way to c-suite execs; this podcast is for you.
Tom Rowley: I’m Tom and I’m the host of Content Talks podcast, a podcast all about creating fantastic content to help members connect with your organization. We speak with the best of the best to help bust some myths about content creations, and get a thorough understanding of how to produce superior media.
Taimen Zlattner: I’m Taimen, and I’m the marketing manager for the Content Talks podcast. As the team has added, our podcast serves as an informational hub for all things content marketing. Our guests included industry heads from a wide range of industries, and the episodes touch on everything from measuring ROI to returning membership organisations to profit. If you’re in marketing, whether that be in a senior position or aspiring, this one’s for you.
PB: What’s the first podcast you ever listened to?
AG: So, I promise not just saying it [because of] his involvement with Pod Bible, but the Distraction Pieces Podcast with Scroobius Pip. It was one of the first podcasts I got into from the very first episode and it taught me a lot about how longform interviews can really open up a conversation between two strangers.
TR: The first podcast I ever heard was Melvyn Bragg’s Philosophy podcast (In Our Time). I was studying MA Ethics at the time and wanted a better understanding of Kant. Instead of trudging through text book after text book, Melvyn really brought it home in those short minutes!
TZ: Honestly, I can’t remember the first podcast I ever listened to but the podcast I have spoken about the most and recommended to my friends time and time again is Reply All. It will always be a weekly commute must and an escape from my crazy busy house during the lockdown.
PB: Why did you decide to start podcasting in the first place?
AG: I come from a background of music production but in recent years, through my career I have been surrounded by journalism and marketing. Being able to combine both worlds seemed like a clear choice for me to pursue.
TR: Podcasting is the best medium to connect directly with your members or customers. It’s free to listen to, and if you’re creative enough, the potential is limitless!
TZ: Coming from a marketing background, I have always been interested in different content platforms and mediums; we are always encouraging our clients to evolve their content strategies and launching our podcast seemed like a no brainer.
PB: Which podcasts do you take inspiration from?
AG: Podcast such as 99% Invisible, Twenty Thousand Hertz or Reply All is a real showcase for producers. Documentary style podcasts which are able to use personality, great investigative interviews and atmospheric soundtracks make great storytelling.
TR: My favourite podcast station is probably still NPR. It’s an American broadcast station that produces high quality documentary style podcasts. They really go all out with production values – there’s something vaguely cinematic about listening to an episode of Invisibilia.
PB: Who’s your dream guest for the podcast?
AG: I would like to have Mike Winnet on Content Talks. For those of you who don’t know him he started out as a ‘demotivational speaker’ shining light on some of the cringy things you see on LinkedIn with his own parody posts. Mike is now producing a number of regular podcasts series exposing the dirty side of business, get-rich-quick scammers and calling out any Wolf on Wall Street wannabes. I would love to see a frank and honest chat about content marketing and where he has seen it done badly.
TR: For Content Talks, I’d love to interview Bill Gates. I’m sure he could come up with a fantastic formula for grade A material.
PB: What’s the biggest lesson you’ve learnt so far as a podcaster?
AG: The environment. In the early days when I’ve interviewed guests, they almost felt like job interviews. If you can create an atmosphere like you’re seeing a close friend for an hour, the conversation will flow. Making everyone at ease really shows in your final product.
PB: Which episode would you say is the perfect introduction to your podcast?
AG: Episode 5. Our conversation with James Hewes, President and Chief Executive, FIPP and Barry Mclheney, Chief Executive, PPA was a great example of how a good environment and making the guests comfortable really comes across. Both Barry and James know each other anyway and this really created a great atmosphere. Also their wealth of knowledge and experience from the magazine industry was fascinating to listen to.
TZ: I agree with Andy on this one, Episode 5 is one of my favourites – it’s full of incredible insights but is also light-hearted and relatable. But before we spoil it, you’ll have to give it a listen to hear for yourself.
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