Have You Heard? is a series in which the team from Pod Bible meet the people behind the podcasts you may not have heard of yet. While the Oh. My. Pod. section in the magazine gives a quick shout out to shows of that ilk, Have You Heard aims to go deeper in an effort to spread awareness for shows that deserve more exposure! In this week’s edition we sat down with Nick Ede to discuss ImPODster Syndrome.
POD BIBLE: Who are you and what’s your podcast about?
NICK EDE: I am Nick Ede and I am a popular culture, PR and brand expert. I run a PR Agency in London and have been in broadcasting for over 15 years appearing regularly on GMB, Lorraine and as judge on Project Catwalk, The Dating Agency and Diet on the Dancefloor to name but a few. ImPODster Syndrome is about social anxiety syndrome and how it can affect people in many different ways. We presume that celebrities have it all and are full of self confidence and arrogance but behind the public persona there are many who struggle. I wanted to ask people in the public eye how they manage imposter syndrome and how it manifests itself.
PB: What’s the first podcast you ever listened to?
NE: My husband introduced me to podcasts and the first one was Jessie Ware’s brilliant Table Manners which I loved then and still do today. It’s a light listen that is funny and interesting and her guests are always people who I want to listen to. The other is My Dad Wrote A Porno which took me while to get into but now I find it hilarious and its certainly deserves all the accolades it gets.
PB: Why did you decide to start podcasting in the first place?
NE: I love communicating and broadcasting so it felt like a perfect thing to do. I think that with podcasts you can go into subjects that other mediums don’t allow you to and you can make them both compelling and personal. I originally wanted to do a podcast on adoption but as I started to work on it more I realised that adoption is all about identity or lack of and this lead me to imposter syndrome and how it can affect so many people in many different ways.
PB: Which podcasts do you take inspiration from?
NE: My good friend Kate Thorton has a brilliant podcast called White Wine Question Time which is informative, irreverent and funny, and I love it. It’s a simple format but her guests are so eclectic you want to join them for a glass of wine when you’re listening to it, however I listen to it at 9am and that’s not Wine O’clock. The other one I really like is Nikki Tibbles, Dog Bless You, its so specific to dog lovers but again it makes you smile when you hear how pets have really helped people through their lives.
PB: Who’s your dream guest for the podcast?
NE: I would love to have Mariah Carey on ImPODster Syndrome because I think that she has had to deal with it in the truest sense of the word. Not only was she from a mixed race family and told by her music company to ‘be more white’, she also had to be a part of a machine during her early years in music so I think it would be very interesting to ask her how she navigated it for so many years and if she still has it, being the most successful female artist of all time!
PB: What’s the biggest lesson you’ve learnt so far as a podcaster?
NE: I have had to learn pretty quickly and as I recorded most of the first season of ImPODster Syndrome in lockdown that you need to really listen to your guests and also don’t present like you would to camera on a TV show, treat it as a conversation with old friends over a good glass of wine and the chemistry will flow and you’ll get more out of your guests.
PB: Which episode would you say is the perfect introduction to your podcast?
NE: I have an episode with bestselling author and clinical psychologist Owen O’Kane who really explains to me what imposter syndrome is and how it actually manifests in the brain and how people cope with it. Its an eye-opening episode and I think it sets the scene that this isn’t just another celebrity interview podcast. What I am trying to do is find out if there is a way out of social anxiety syndrome and how you can cope with it as it does affect everyone, not just the famous.
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