OYNB Podcast: Inspiring people to take a break from alcohol

Have You Heard? is where the Pod Bible team meet the people behind the podcasts you may not have heard of yet. This time we’re learning more about the OYNB (One Year, No Beer) Podcast and speaking to host Ruari Fairbairns…

How are you and what’s your podcast about?

I am Ruari Fairbairns, the founder of OYNB (One Year No Beer). Our organization is dedicated to transforming the world’s relationship with alcohol through mindset changes and behavioural adjustments. We firmly believe that taking a break from alcohol is the key to unlocking all other aspects of wellness. At OYNB, we view a break from alcohol as a catalyst for personal transformation. It is a powerful tool that allows individuals to reassess their relationship with alcohol and make positive changes in their lives. We have witnessed countless success stories where individuals have experienced significant improvements in their physical and mental well-being, relationships, and overall productivity by embracing a break from alcohol.

One of the ways we inspire people to take a break from alcohol and redefine their relationship with it is through our podcast. The podcast features a mix of guests, including OYNB members, success stories, and experts in the field. Through these episodes, we not only share personal experiences but also delve into the scientific principles that underpin our programs to inspire people to change their relationship with alcohol. We collaborate with researchers who provide valuable insights and help individuals optimize every area of their lives, making alcohol become irrelevant in the process.

Our programs are designed to empower individuals with the tools, resources, and support needed to successfully navigate their journey of alcohol abstinence or moderation. We incorporate scientific research into our programs, working with esteemed researchers who study behaviour change and wellness optimisation. This evidence-based approach ensures that individuals receive practical guidance and strategies to break free from alcohol’s grip and lead a healthier, more fulfilling life.

What was the first podcast you ever listened to?

In the 1980s, before podcasts became a popular medium, I discovered the world of audio inspiration through tapes. My parents were involved in a unique way, as they would provide me with weekly tapes. Among my favourites were the tapes featuring Tony Robbins and Zig Ziglar, whose words and wisdom deeply inspired me. I would listen to these tapes repeatedly, finding immense value and motivation in their messages.

Why did you decide to start podcasting in the first place?

As I entered my early teens, the emergence of podcasting presented an incredible opportunity to reach a wider audience and deliver valuable content free of charge. This resonated with the core values of what we aim to achieve here at OYNB. Our mission is to transform the world’s relationship with alcohol, and making our resources accessible and free plays a vital role in achieving that goal.

The podcast platform became an integral part of our efforts to help and support people on their journey towards a healthier relationship with alcohol. It allowed us to reach a global audience and provide a wealth of valuable content, enabling individuals to explore new perspectives, gain insights, and find encouragement in their pursuit of change.

Offering our podcast has been a wonderful way to deliver value, support, and inspiration to people who are seeking to make a positive change in their lives. Through this medium, we aim to empower individuals and provide them with the tools and knowledge needed to transform their relationship with alcohol. In essence, my early exposure to motivational tapes laid the foundation for my passion for podcasts. It ignited a desire to reach and help others, leading to the inception of our own podcast as a means to create a positive impact.

Which podcasts do you take inspiration from?

One podcast that has captivated my interest is Diary of a CEO. The host’s candid conversations and personal stories make for a truly engaging experience. Another podcast I absolutely love is Huberman Lab. The scientific depth and knowledge shared in each episode are truly fascinating. Additionally, I am a fan of The Drug Science Podcast, which provides valuable information and discussions surrounding drug-related topics.

As someone with a keen interest in neuroscience, I appreciate podcasts that delve into this field. One such podcast that stands out to me is The High Performance Podcast. It offers valuable insights on optimising performance and achieving personal growth.

OYNB has a massive community, do you have any tips for podcasters wanting to build their own community?

Consistency is a crucial factor that applies to various aspects of life, including podcasting. Maintaining a consistent release schedule and consistently delivering high-quality content are key to keeping your audience engaged and hungry for more.

Guest outreach should not be underestimated. While it may be challenging to secure prominent guests, the effort is undoubtedly worth it. Collaborating with influential guests can significantly elevate your podcast’s credibility and reach. Consider partnering with a reputable agency that specialises in guest outreach to expedite the process and help you achieve a breakthrough. This support can accelerate your growth and enhance your podcast’s reputation. When inviting notable guests, ensure that their expertise aligns with your podcast’s main topic or the message you aim to convey. Back up your discussions with reliable sources, such as researchers or authoritative books. Emphasise that your information is based on credible and well-founded references, which adds credibility and reinforces the value of your content. By maintaining consistency, pursuing guest outreach, and substantiating your discussions with credible sources, you can strengthen your podcast’s reputation and attract a loyal audience.

Which episode would you say is the perfect introduction to your podcast?

‘How OYNB was created’ will give you the best introduction to how everything started, what we are trying to do and the greater and wider impact that we want to come up with.

Listen to OYNB Podcast on Apple Podcasts, Spotify and other popular podcast apps >>