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]]>A press release today announced that the integration between Patreon and Acast uses first-of-it-kind technology to make subscriber-only podcasts available to patrons on nearly every podcast app/player (such as on Apple Podcasts, Amazon Music, Pocket Casts, Overcast, etc). This means that listeners who pay for extra content can access both the free and subscriber-only content in the same place.
It also means that podcasters will be able to manage and upload all content (free and subscriber-only, for patron tiers) in a single dashboard powered by Acast.
The partnership between Acast and Patreon could be very useful in supporting independent podcasters to make a living from their work.
Check out the official press release below!
PATREON AND ACAST COLLABORATE TO MAKE PRIVATE PODCAST DISTRIBUTION EASIER THAN EVER
Powered by Acast technology, podcasters on Patreon are now able to seamlessly and securely distribute patron-only content to audiences across any listening platform.
Patreon, the world’s leading creator membership platform, and Acast, the podcasting giant, have joined forces to make patron-only podcast content available to listeners across all of the major podcast platforms.
This unique collaboration enables podcasters on Patreon to distribute private, patron-only content to their listeners’ podcast app of choice — including Apple Podcasts, Amazon Music, Pocket Casts, Overcast, the Acast app, and more. The integration allows podcasters to publish content via a private patron-only RSS feed, and with a plan upgrade, enables them to manage both their public and private feeds from the same place. Podcasters will also have access to data and insights about their listeners.
“At Patreon, we’re fostering an ecosystem where creators can connect more deeply with their audiences, and ultimately change the way their creativity is valued,” said Brian Keller, director of creator success at Patreon. “Patreon and Acast have a shared mission of helping creators earn a sustainable income for their art. As podcasting continues to be one of the largest creator categories on Patreon, our work with Acast makes it easier than ever for podcasters to cultivate their communities by delivering exclusive content to their most passionate fans, wherever they like to listen.”
Secure, patron-only podcast feeds
Acast’s proprietary ‘Access’ technology enables Patreon creators to supply patrons across different membership tiers with highly secure, unique, patron-only podcast feeds, reducing the risk of piracy and ensuring their patron-only content remains exclusive. Patrons are seamlessly authenticated according to their Patreon membership tier, through any podcast app that supports secure RSS feeds.
Podcasters can also easily encourage fans to become patrons by directly linking to their Patreon membership directly from the public episode notes, and new patrons are seamlessly guided back into their listening experience once they’ve joined.
Advanced audience analytics
Patreon podcasters can manage both free and patron-only content across all of their different Patreon membership tiers via a single dashboard, while Acast provides creators with its industry-leading podcast analytics as the only podcast company with all four measurement standards compliant with the Interactive Advertising Bureau (IAB).
Patreon podcasters now have more clarity over who is listening and engaging with their content, with robust data and insights about all of their content, including listener demographics, audience growth, performance insights, listenership by podcast app, and more.
“All creators should be able to reach the audience their content deserves, and to be fairly compensated for that,” said Leandro Saucedo, chief business and strategy officer at Acast. “Alongside Patreon, we’re taking our biggest step to date in our mission to support the global creator community, helping podcasters get their content out to more people. Creators thrive in an ecosystem where they can freely create, connect with their audiences, and make a living from their work across any platform — and this collaboration is all about supporting and enabling that.”
The technology will be launched for all Patreon podcasters this month, and follows a private beta that several high-profile creators — including Sleep With Me, 90 Day Gays, and other notable podcasters — participated in over the past few months.”
I love the Acast integration! The analytics let me know that patrons are listening to the content and give me clear insight into exactly what and how they’re consuming it. It’s secure and easy for patrons to get set up, and the fact that there is only one link to share makes it simple for listeners to find the content and brings new patrons to our membership!” said Drew Ackerman of the podcast Sleep With Me.
To learn more, visit acast.com/patreon.
ABOUT PATREON
Patreon is a membership platform that connects creators with their biggest fans and enables those fans to become paying members, or patrons, of their favorite creators. Co-founded in 2013 by YouTube star Jack Conte of the band Pomplamoose, and Sam Yam, we believe that every creator in today’s digital economy should get paid. Patreon is the best place for creators to establish ongoing and predictable monthly revenue and expand their career as a creator whether they are creating podcasts, music, fiction, game streams, online videos, photography, visual art, and more. Patreon’s more than 200,000 creators are supported by more than 6 million patrons, and creators on Patreon have earned more than $2 billion in total. For information about the company, visit: https://www.patreon.com/
ABOUT ACAST
Podcast giant Acast is the engine powering creators, advertisers and listeners everywhere. Its services are the most sophisticated available and are constantly being updated with innovative new tools and functionality.
Acast hosts more than 20,000 shows worldwide, monetizing and growing global smash hits including My Dad Wrote a Porno, The Earios Network, and Forever35, as well as podcasts from publishers such as the BBC, PBS NewsHour, Vice, Complex, HuffPost, CBC, and Financial Times.
Founded in Sweden in 2014 by Johan Billgren, Acast’s team of more than 200 audio lovers are creating a sustainable and open podcast ecosystem — ensuring the whole industry continues to grow and flourish. Over the past six years Acast has generated nearly $100 million in revenue for podcasters around the world, running hugely successful ad and sponsorship campaigns for more than 3,000 brands.
The company has on-the-ground operations in 10 countries around the world, including Canada, the UK, US, Mexico, Australia, France, Germany, Ireland, Norway, and Sweden.
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]]>The post The Financial Side of a Wrestling Podcast // Wrestle Me appeared first on POD BIBLE.
]]>Mainstream advertisers HATE wrestling. The King of Sports is a murky world full of death, drug abuse, sexual rivalry, dishonesty and men pretending to be undertakers. Ironically, a podcast about any one of those topics would immediately find sponsorship, but as soon as you introduce spandex to the mix, advertisers look the other way. That’s something you only discover when you’ve spent two years of your life doing a podcast about wrestling.
Wrestle Me! has always done decent numbers – we topped the iTunes Sports chart, GQ celebrated us, our live shows always sell out and our merchandise flies out the door. But Pete and I have never made any money from the podcast, largely because sophisticated advertisers place us in a similar category to podcasts about cock-fighting or dogging. They don’t want their precious products placed in our foul and disgusting wrestling-loving mouths.
After two years of producing weekly shows for a dedicated following and zero requests to voice anything for a bank, we decided the time was right to start a Patreon. Of course, the timing couldn’t have been any more wrong – it launched in the first week of an international pandemic, so people understandably had more on their minds than listening to us laughing at obscure wrestling from 30 years ago.
We made the decision to keep the regular weekly podcast free. We didn’t want to force people’s hands and wallets: if you didn’t sign up, you still got the usual show. I know, it’s basically like something Jesus would do if he had a podcast. But if you wanted another full-length show every week, then you could become one of our Pat Pattreonsons (it’s a pathetic pun on the long-retired grappler Pat Patterson, who happens to be one of the openly gay wrestlers in American history.)
Starting a Patreon is the ultimate test of whether people actually like your podcast enough to pay for it (let’s face it, Twitter praise is the equivalent of smiling sadly when you walk past a homeless man). Like stage-diving at a concert, Patreons end in one of two ways – either (a) people stretch their hands out, catch you and you ride a wave of communal enjoyment and love and joy, or (b) you jump, everyone quickly takes two steps back, and you land face-first on a hard floor, breaking your jaw in two, before the bouncers drag you out because you won’t stop screaming.
Happily, we didn’t break our jaws. On the first day, people signed up in their hundreds. By the second month, the number of Pat Patreonssons was even bigger than the month before and it grows day by day. While people enjoyed the extra shows, a lot of our listeners just wanted to show their support for a show they’d enjoyed since it started. And for us, it means the show’s future is now secure.
One of the reasons it’s succeeded is because Pete and I wanted our subscribers to feel they get more than we’d promised. We regularly chuck out surprise episodes, have a monthly newsletter (which is an actual magazine full of all-new stuff), and build proper relationships with our listeners. Everyone with a Patreon reels this line out, but we wanted to make it feel like a club. Our upcoming Patreon shows cover an event requested by the Patreonsons – the future of Wrestle Me! is being dictated by them as much as us.
The success of the Patreon means Wrestle Me! isn’t going to suddenly die any time soon. In that respect, we couldn’t be less like most of the wrestlers we love. Wrestle Me, Pod Bible!
This article was produced as part of a paid advertising package. To enquire about advertising with Pod Bible email info@podbiblemag.com.
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