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]]>Currently in beta, some founding partners have seen an uplift in monthly revenue of more than 20% while first trialling the new product suite and offering Acast+ memberships to fans. Partners so far have included Talking Politics in the UK, Somna Med Henrik in Sweden, and others globally.
Henrik Ståhl, host of Somna Med Henrik, said:
“When Acast+ was first presented to me I jumped at the chance to trial it. Apart from the obvious ability it creates for me to earn more money per listen to my podcast, it also lets me be closer to my listeners by offering private content specifically for them.
“I’ve been able to shake up my content based on their wants and needs, which has been invaluable. To date, I’ve experienced both a new way to generate income and giving the podcast fans more of what they want.”
Catherine Carr, producer of Talking Politics, said:
“Talking Politics was originally conceived of as an educational resource — a way to try and make sense of the world through an easy-to-access, digestible podcast — and it’s wonderful to know that lots of students and teachers do listen. In the last few years we’ve built a highly engaged, loyal audience and have recently passed the twenty million listens mark.
“We initially thought our Acast+ subscribers would be most interested in listening without adverts, and some are, but others are simply looking for a way to give back and support us, which is so encouraging.
“Crucially for us, this enables other people to access further learning for free. Our other podcast, History of Ideas, is ad-free and generates no income, but takes resources, time and effort to produce. Acast+, with the support of our community, means we’re able to bring this valuable educational resource to so many people’s ears – something which has been even more important during lockdowns.”
Acast+ follows Acast’s recent partnership with Patreon, which lets podcasters seamlessly and securely distribute patron-only content to audiences across any listening platform. Acast’s mission is to provide creators with monetization options that best fit their needs, giving them more ways to make money, in more places — across platforms that are open and accessible to all.
Johan Billgren, co-founder of Acast, said:
“We’re developing the podcast industry with — and for — the creators. We firmly believe creators should always be fairly reimbursed for their craft, and it’s important to us that they own the relationship with their listeners, in whichever ways suit their individual show best.
“With the introduction of Acast+ we’re giving our creators even more ways to connect with listeners, and to grow and monetize their shows, wherever those listeners are — supporting the open podcasting ecosystem and helping the whole industry continue to thrive.”
Matt MacDonald, Acast’s VP of Product, added:
“We know monetization will never be a ‘one-size-fits-all’ solution, so we’ve launched Acast+ to offer podcasters of all sizes a suite of tools that can be mixed and matched however they like.
“As Henrik, host of Somna Med Henrik, said, direct support from listeners helps podcasters to deepen their relationships — and relationships power podcasts.”
Upon the wider rollout of Acast+, Acast will detail further capabilities including membership tiers, dynamic promo messages, insights dashboards, and more. To be the first to know when Acast+ goes live, register your interest here.
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About Acast
Acast is the power source of podcasting, a global platform that offers everything creators and advertisers need to find and reach millions of listeners. Acast provides a creator-first, open ecosystem for podcasts that is profitable, fair and sustainable for any creator — from bedroom podcasters to celebrity shows or emerging influencers. Acast connects podcasters and advertisers through the world’s biggest podcast marketplace, offering reach to millions of immersed podcast listeners with host-front advertising campaigns, audio ads and branded content. Founded in 2014 by Johan Billgren, Acast now hosts 20,000 podcasts — reaching more than 300 million listeners every month and working with thousands of brands.
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]]>A press release today announced that the integration between Patreon and Acast uses first-of-it-kind technology to make subscriber-only podcasts available to patrons on nearly every podcast app/player (such as on Apple Podcasts, Amazon Music, Pocket Casts, Overcast, etc). This means that listeners who pay for extra content can access both the free and subscriber-only content in the same place.
It also means that podcasters will be able to manage and upload all content (free and subscriber-only, for patron tiers) in a single dashboard powered by Acast.
The partnership between Acast and Patreon could be very useful in supporting independent podcasters to make a living from their work.
Check out the official press release below!
PATREON AND ACAST COLLABORATE TO MAKE PRIVATE PODCAST DISTRIBUTION EASIER THAN EVER
Powered by Acast technology, podcasters on Patreon are now able to seamlessly and securely distribute patron-only content to audiences across any listening platform.
Patreon, the world’s leading creator membership platform, and Acast, the podcasting giant, have joined forces to make patron-only podcast content available to listeners across all of the major podcast platforms.
This unique collaboration enables podcasters on Patreon to distribute private, patron-only content to their listeners’ podcast app of choice — including Apple Podcasts, Amazon Music, Pocket Casts, Overcast, the Acast app, and more. The integration allows podcasters to publish content via a private patron-only RSS feed, and with a plan upgrade, enables them to manage both their public and private feeds from the same place. Podcasters will also have access to data and insights about their listeners.
“At Patreon, we’re fostering an ecosystem where creators can connect more deeply with their audiences, and ultimately change the way their creativity is valued,” said Brian Keller, director of creator success at Patreon. “Patreon and Acast have a shared mission of helping creators earn a sustainable income for their art. As podcasting continues to be one of the largest creator categories on Patreon, our work with Acast makes it easier than ever for podcasters to cultivate their communities by delivering exclusive content to their most passionate fans, wherever they like to listen.”
Secure, patron-only podcast feeds
Acast’s proprietary ‘Access’ technology enables Patreon creators to supply patrons across different membership tiers with highly secure, unique, patron-only podcast feeds, reducing the risk of piracy and ensuring their patron-only content remains exclusive. Patrons are seamlessly authenticated according to their Patreon membership tier, through any podcast app that supports secure RSS feeds.
Podcasters can also easily encourage fans to become patrons by directly linking to their Patreon membership directly from the public episode notes, and new patrons are seamlessly guided back into their listening experience once they’ve joined.
Advanced audience analytics
Patreon podcasters can manage both free and patron-only content across all of their different Patreon membership tiers via a single dashboard, while Acast provides creators with its industry-leading podcast analytics as the only podcast company with all four measurement standards compliant with the Interactive Advertising Bureau (IAB).
Patreon podcasters now have more clarity over who is listening and engaging with their content, with robust data and insights about all of their content, including listener demographics, audience growth, performance insights, listenership by podcast app, and more.
“All creators should be able to reach the audience their content deserves, and to be fairly compensated for that,” said Leandro Saucedo, chief business and strategy officer at Acast. “Alongside Patreon, we’re taking our biggest step to date in our mission to support the global creator community, helping podcasters get their content out to more people. Creators thrive in an ecosystem where they can freely create, connect with their audiences, and make a living from their work across any platform — and this collaboration is all about supporting and enabling that.”
The technology will be launched for all Patreon podcasters this month, and follows a private beta that several high-profile creators — including Sleep With Me, 90 Day Gays, and other notable podcasters — participated in over the past few months.”
I love the Acast integration! The analytics let me know that patrons are listening to the content and give me clear insight into exactly what and how they’re consuming it. It’s secure and easy for patrons to get set up, and the fact that there is only one link to share makes it simple for listeners to find the content and brings new patrons to our membership!” said Drew Ackerman of the podcast Sleep With Me.
To learn more, visit acast.com/patreon.
ABOUT PATREON
Patreon is a membership platform that connects creators with their biggest fans and enables those fans to become paying members, or patrons, of their favorite creators. Co-founded in 2013 by YouTube star Jack Conte of the band Pomplamoose, and Sam Yam, we believe that every creator in today’s digital economy should get paid. Patreon is the best place for creators to establish ongoing and predictable monthly revenue and expand their career as a creator whether they are creating podcasts, music, fiction, game streams, online videos, photography, visual art, and more. Patreon’s more than 200,000 creators are supported by more than 6 million patrons, and creators on Patreon have earned more than $2 billion in total. For information about the company, visit: https://www.patreon.com/
ABOUT ACAST
Podcast giant Acast is the engine powering creators, advertisers and listeners everywhere. Its services are the most sophisticated available and are constantly being updated with innovative new tools and functionality.
Acast hosts more than 20,000 shows worldwide, monetizing and growing global smash hits including My Dad Wrote a Porno, The Earios Network, and Forever35, as well as podcasts from publishers such as the BBC, PBS NewsHour, Vice, Complex, HuffPost, CBC, and Financial Times.
Founded in Sweden in 2014 by Johan Billgren, Acast’s team of more than 200 audio lovers are creating a sustainable and open podcast ecosystem — ensuring the whole industry continues to grow and flourish. Over the past six years Acast has generated nearly $100 million in revenue for podcasters around the world, running hugely successful ad and sponsorship campaigns for more than 3,000 brands.
The company has on-the-ground operations in 10 countries around the world, including Canada, the UK, US, Mexico, Australia, France, Germany, Ireland, Norway, and Sweden.
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