“You’ve suddenly got a revolution on your doorstep…it’s mayhem, it’s chaos!” – Osman Ahmed, Shade

Shade is back with Season 4, reflecting on the power of the image within the civil rights movement and focusing on the Black Lives Matter 2020 uprisings. This intriguing quote came up in conversation between host Lou Mensah and ID Magazines fashion features director Osman Ahmed, as they discuss fashion’s response to the uprisings as a whole. Osman discusses how the fashion industry is built on change, trends, and short attention spans. But overnight, people have demanded more, and these fashion magazines have been shocked into dealing with significant issues of representation on a constitutional level, as they still uphold old 1920’s values.

Listen to episode two of the Shade podcast to find out more about the fashion industries response to the Black Lives Matter movement. 

“I think about the white allies that I do have. They feel what I’m saying. So I don’t have to explain feelings to them.” – Cheryl Thompson, Don’t Call Me Resilient

Don’t Call Me Resilient is a mini-series about the culture of race and racism. Academic Dr Cheryl Thompson opens the episode by discussing the lasting legacy of Uncle Tom and strongly asserts that we should all retire using the n-word. It’s a controversial debate and is bound to ruffle a few feathers, particularly with those that believe in reclaiming the n-word.

Listen to Episode One of Don’t Call Me Resilient ‘What’s in a word? How to confront 150 years of racial stereotypes’ 

“Nature abhors a vacuum and pharma abhors an empty facility” – Anne More, The Conversation Weekly

The Conversation Weekly has quickly become our go-to source for reliable and accurate news. They launched this new weekly podcast to highlight both the latest research and the academics behind some of society’s most pressing questions. This quote came from Anne More, a Senior Lecturer of Biochemistry at and Cell Biology at University College York, in their latest episode on the international intellectual property battle over Covid vaccines.

Listen to The Conversation Weekly ‘Coronavirus vaccines: what’s getting in the way of the global rollout?’

“Probably before a game, I’m more nervous about doing the matchday playlist!”
– Leah Williamson, Positively England

The Positively England host, Saunders CB, spoke to footballer Leah Williamson on behalf of the FA’s 21 days of positivity campaign. During the episode, they talked about her journey to becoming a professional footballer with many trials and tribulations. Discussing a major injury after debuting at Arsenal caused her to sit out for two seasons and balance her life to keep her mentally positive. But apart from being a phenomenal football player, we discover that she has a secret DJ talent and understands the importance of the matchday playlist. Leah knows how to please her teammates with various genres, to get them geared up for a match. And if England’s women’s team wins a game, just know the Spice Girls are at the top of the playlist!

Listen to the series now, where you can learn more about the campaign that ensures grassroots football stays a positive environment.

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Imriel Morgan is Founder and CEO of Podcast Agency Content is Queen. Imriel is a Marketing Maven and cultural innovator in the podcasting industry. Imriel’s on a mission to make podcasts inclusive, affordable and accessible.

The post Overheard In The Studio // #003 appeared first on POD BIBLE.

POD BIBLE: Please introduce yourself and your podcast to our readers!
IMRIEL MORGAN: I’m Imriel, the Founder of podcast marketing and PR agency Content is Queen and the host of Wanna Be Podcast.

PB: When creating the podcast, did you have an idea of what you wanted the show to be about first, or were you thinking more about an audience you wanted to speak to?
IM: Both. I knew I wanted the podcast to highlight unconventional careers and jobs. I was drawn to people in the creative industries more specifically those who had close proximity to the people we perceive as ‘famous’ or ‘successful’ but they operate behind the scenes so don’t get credited in the same way. E.g. Storyboard artists, Directors, Illustrators, writers etc.

PB: Why did you decide a podcast was the right medium for your project?
IM: I hate cameras! In all seriousness, I’ve been in podcasting coming on five years and it’s been such a powerful medium for me to grow my confidence, develop my voice and be a strong public speaker. The simplicity of the podcast works well with the intimacy you can create. I’m also a sucker for really short-form content. So creating a 30-minute show which gives you a window into this person’s life without the ability to judge how they look or their body language makes a huge difference. If you see it, you can be it, but I’m finding more and more that if you hear it, you can be it, too.

PB: What was the first podcast you ever listened to?
IM: This is so cliche, but it was Serial. I haven’t looked back since.

PB: Which podcasts inspire you?
IM: Great question, the podcasts that inspire me all teach me something new. I really love podcasts for that, so Mothers of Invention which is about Climate Justice is brilliant. I loved Slate’s Placemakers which is all about urban planning. I also loved The Sun King by Audible.

PB: How has the podcast evolved over time?
IM: At the start, I felt like I had to do so much; season 1 was double episodes per week and we were making so much content! Now it’s a little more relaxed and conversational. The biggest evolution is how increasingly high profile the guests are becoming with each season. This season we had Keke Palmer, Elaine Welterwroth, Lolly Adefope and Malorie Blackman, which is insane to me. Every week I have a little fangirl moment about who I’m going to be speaking to next. What’s consistent is that we’re genuine in our intent to hear their story so that it can inspire our listeners. We’re trusted with our guests and by the audience to deliver actionable career insights from masters in their field.

PB: How much preparation do you like to do before speaking to your guests?
IM: This may sound terrible, but I don’t do too much at all. Perhaps 15 minutes to an hour. If they have a book, I’ll read the book (or listen to the audiobook) or if they’re journalists, I’ll read their tweets and articles. It’s worth mentioning that if they’re appearing on the podcast, they’re already someone who’s work I’m familiar with and respect. The podcast is fairly formulaic, so I want the steps they’ve taken to get to where they are now which is really asking them to retell their story in their own words. My job is to find out what obstacles there were and how they overcame them. Everything else in addition to that is a bonus on the podcast.

PB: What’s the most valuable lesson you’ve learnt so far as a podcaster?
IM: Know your audience, even if that audience is you. Asking anyone to listen to a podcast is a pretty big ask. It’s a time commitment. People pay for convenience to not lose time so knowing your audience, where they are, what they like, the references that’ll resonate. etc. is essential to creating great content but also to developing a loyal community around it.

PB: How important is diversity in choosing guests and topics for your show?
IM: Diversity is essential to the podcast. The show exists to show young women all that’s possible for them. For us, it’s essential that you see yourself represented by our guests. 

PB: Which episode would you say is the perfect introduction to your podcast?
IM: Episode 80 with London Mayor Sadiq Khan is a great introduction to the show and what you can expect in other episodes. Also episode 102 with Elaine Welteroth is just pure joy to listen to, from start to finish.

PB: Where can the Pod Bible readers find out more about you?
IM: You can visit Wannabepodcast.com to find all of the episodes. We’re on Instagram and on Twitter.

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