Podcasts are overwhelmingly done in audio through subscriptions in places like Apple Podcasts, Spotify, Google Podcasts, and Overcast. But, humans are inherently visual creatures and video adds the visual complexity and emotional depth that audio may not. That’s one of the reasons video has quickly becoming the foundation of the modern web.
Like aspiring actors flocking to Hollywood for more exposure or influencers utilising TikTok to reconstruct scenes from their favourite movies/TV shows, creators are translating their work into video in the hopes of growing their audience.
People gravitate to the faces of other humans because we’re hardwired that way. We use other people’s facial expressions to develop emotional context so our brains react differently to faces. We prioritize them over other visual stimuli.
Should I add video/visuals to my podcast?
Yes you should 100% add video/visuals to your podcast. It’s a fairly simple process and here’s why. If you put your face on camera, people are going to pay attention. It’s in our chemical makeup. And when people pay attention, your engagement goes up.
Setting up a video/visuals for your podcast can be costly because you have to take into consideration purchasing quality recording, lighting and a suitable space to record your content. I setup a recording studio that offers you the opportunity for you to record your show at very affordable price. BBE Studio is located in the heart of creative London Hackney, which is a 15 minute journey to/from Shoreditch/Hoxton/the City and this modern, minimalistic space offers you the opportunity to record your podcast using professional sound and video recording equipment.
BBE Studio comes fully equipped with the latest audio recording equipment including: 4 Pod Mics, RODEcaster Pro, camera (with a tripod and mic) and professional lighting that is customisable to suit your mood.
Adding visuals to your podcast gives your audience another reason to choose your content instead of the flood of other stimuli they see every day. A video podcast provides a different sort of appeal that audio podcasts alone cannot and can you can easily produce this content in the comfort of our studio.
The Familiarity Principle – the more you’re exposed to something, the more familiar you become to it. It’s the same reason why the same people deliver the news every night.
It’s also why brands bombard us with advertisements we barely pay attention to. Use the same logic with the visuals of your podcast. By consistently repurposing your show to video, your audience will become familiar with your face, which means they will come to prefer you as host to others they can’t see.
Social is made for video
Social media is optimised for video, not for audio. Not yet anyway. By default, the audio is muted on every video post. Not ideal if you’re trying to promote your new audio-only show.
Luckily for podcasters the emergence of audiograms has made this problem a bit easier to solve. Instagram is also becoming a video app and not the photo sharing app it once was 10 years ago. The changes Instagram will unveil in the following months will make video more immersive offering a full-screen experience on the app, so now is the time to add great visuals to your podcast for improved engagement and overall growth.
There’s no doubt podcasts are growing in popularity. In 2020, Apple reported that over 50,000 new podcasts were created as a result of the pandemic. But, YouTube is absolutely gigantic and has been around for much longer than podcasting. Google estimates that over 1.9 billion people log into YouTube every month. That’s roughly 30% of everyone who uses the Internet.
YouTube could be rocket fuel for growing your audience. Of course, you could upload the audio of your podcast over a static image, but then you’d pass up on the advantages outlined above.
Ready to start adding visuals/videos to your podcast?
Tips to remember when adding visuals/video to your podcast
- Use a quality camera/recording gadgets
- Make sure the area you’re recording from is clean
- Ensure you have good lighting
- Use the most interesting sections of the recording to the promote your episodes if you don’t have the time to edit the footage or finances to outsource a freelancer
With adding visuals/videos to your podcast, the main factors you need to consider are: the cost of purchasing professional equipment and you also need to evaluate the space you’re recording in. It doesn’t need to be the Taj Mahal, but it should look somewhat decent. Like the BBE Studio in Hackney.
So unleash your creativity, share your story and inspire others at the BBE Studio.
The BBE Studio is a multi-purpose studio in London for podcasters and other creatives. Booking your podcast session is as easy as 1,2,3 and from only £20 per session: you can’t get it any better. Find out more on the website bbeldn.co.uk/podcast-studio-in-london.
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