MEET THE PRODUCER
Words So Leisured – The Story of Franz Ferdinand
It’s hard trying to find time to do anything when you’re on the road. A busy touring schedule, hustling from town to town, city to city, it’s certainly a gruelling business. Thankfully, podcasts have become an accessible medium to help pass the time… so when Franz Ferdinand bassist, Bob Hardy, paired up his love of podcasts with a prior idea about documenting the band’s story, well, it was time to call in podcast producers Stuart Stubbs and Greg Cochrane.
Greg and Stuart both have music journalism backgrounds and an ingrained knowledge of the podcast world. Stuart explains how and why their journey with Franz Ferdinand began:
Stuart: Having worked together on independent music magazine Loud And Quiet for years, myself and Greg launched the production company New Allotment in 2020. We have learned how to make podcasts since 2016 and we wanted to set up a podcast production company that could make shows about artists away from Loud And Quiet editorial. We know Domino, Franz’s record label, really well, and they came to us with news that in 2022 they’d be releasing a greatest hits collection for Franz Ferdinand titled Hits To The Head. They told us about this idea to tell the story of the band in a podcast and asked if we’d be interested in making it. Of course we bit their hand off!
From concept to release, what was the process like? How much research, how much production work, and how did you find the whole process?
Stuart: First and foremost we worked out the format of the show – the best way to tell the story, in how many episodes, will it be narrated, will it feature the interviewer’s voice; big questions that would then inform everything.
We had a brilliant lead researcher in Fergal Kinney who mapped out the story of the band in a document informed by Domino’s press archive, and that then allowed us to work out who we’d interview. We then interviewed all the contributors throughout October, November and December. January was a month dedicated to editing, which was where the actual story telling started. We had 30 odd hours of audio to get down to around 2.5 hours over 4 episodes. We were also writing the narration script as we went, which we knew was going to be recorded by Rose Matafeo once we had everything in place and were happy with the edits.
It really was a mammoth job, which we realised most in the edit. Personally, I found that part really rewarding. It was like a giant puzzle, fitting together the audio we had (of course we had little idea what people were going to say on record beforehand) and making it come alive with the band’s music. Of course it helped that the story itself is so compelling, and that everyone we spoke to were so good at telling it. It was just a joy to be honest. Personally I didn’t stop to think how intimidating it was, which is probably for the best. It was all there for us to slot together, and I think a lot of that came from our early research and planning our episodes and interviews properly.
The response from the podcast world has been significant, how has the audience reaction been, and crucially, what has the band’s feedback been like?
Greg: It was really pleasing to see such an immediate, positive reaction from Franz’s huge energetic international fanbase. Even within the first couple of hours of release seeing comments and listens coming in from every corner of the world. That meant within the first couple of days of release the podcast made its way up the charts, reaching the top of the Apple Podcasts Music chart and featuring highly on others. It’s also been a thrill, a couple of months since release, that people are still coming across the podcast. Because of its evergreen nature we hope it’s a podcast people will come to discover and enjoy for years to come. Rightfully there’s lots of interest from the music community in making podcasts, but I think this was a great example of the right band, a compelling story and the ideal format. We hope to work with other collaborators to do more of it.
Why this podcast – what was it about Franz Ferdinand and their story?
Stuart: It felt like a perfect one for us. Greg and I were both at university when Franz broke, and they really did change British guitar music. Take Me Out charting at 3 after a long period of terrible nu metal and lots of straight up pop being in the charts was really exciting. That was 2003, and even since then not many bands have blown up in that way, so quickly. There’s a lot of appeal in that story alone – what’s it like to be in a band that goes from playing in a friend’s house to opening the Grammys in a year? But beyond that I’ve always been fascinated with what happens after that. How do you keep that going? What’s it like to constantly tour as much as Franz famously have? How does it feel when a member leaves?
I loved hearing about it all, and the band were very open about it, which we were really thankful for. We thought it was important to interview them all separately for that reason. It added to the production time of course, but meant that everyone could speak freely. While editing, I must have listened to the featured songs a thousand times, and yet I still really like them.
As a four part series, how does the podcast break down – with each episode what can we expect to hear and learn?
Stuart: We start in Glasgow with the band forming. Bob and Alex are trying to get a band together when they meet Nick at a party who lies to them in order to join. Nick says he’s a drummer but he really isn’t. There’s a highlight in this episode where Alex retells how he and Nick met having a fight over a bottle of vodka. We’ve also got some rare early recordings and demos in this first episode, as the band talk about their formation, playing gigs at art school house parties and getting interest from the music industry.
Episode two is all about the recording of their debut album, the impact of it and the single Take Me Out, what went into that unusual song and the extremely glamorous world it suddenly thrust the band into. Expect stories of meeting David Bowie and parties in Hollywood.
There was a lot to pack into episode three and the band reached breaking point, resulting in a punch up in Paris, and they recorded two more albums whilst barely taking a breath from world tours. Episode 4 is the band patching themselves up and reinventing themselves for what’s going to come next. Two members leave and three join. It’s a hell of a story really. Like I say, few bands have had the highs of Franz this century. And we hope that in hearing them tell the story people will get a real sense of that time in British music, and just how important Franz Ferdinand’s songs are. It helped, of course, that we had Rose narrating the series, who was the icing on the cake.
Words So Leisured – The Story of Franz Ferdinand can be found on Apple Podcasts, Spotify and all good podcast platforms.
Main photo credit Franz Ferdinand by David Edwards.