GENERAL INTERVIEW

Joy First: Reclaiming happiness in a hustle-obsessed world

Published on February 20, 2025

We spoke to J.Nichole Smith about her podcast Joy First, a fortnightly podcast about discovering how and why to put joy first in a world that rewards hustle over happiness…

Who are you and what’s your podcast about?

My name is J.Nichole Smith, but you can call me Nic. I’m an author, artist, brand architect, and colour + design psychology expert. The Joy First podcast is for founders, workaholics, perfectionists, and parents who would love to experience more joy in their home and work lives, but feel like they never seem to have time. Many of our cultures programme us to believe that joy is “extra” and must be earned. In the podcast I make the case for why joy is a birthright and an essential part of our well-being, as well as provide simple, actionable ways to find, choose, and share more joy each day… without it being just another thing added to the never-ending “to-do” list.

How did the idea for Joy First come about?

At work: Over the past 20 years as a brand architect I’ve specialized in building luxury and “happy” brands that centre “the good life”, so I’ve become an expert using joy and desire to sell (instead of the feelings of fear and unworthiness that most businesses use to drive purchase). It’s important to me that any project I work on is “joy first” – leaving people feeling better about themselves, not worse.

In life: I started my business in my early twenties and burnt out before I was 25. I had to navigate some really huge obstacles early-on, and so by 30 I had really internalized the importance of putting happiness over hustle. I mean, what’s the point of having a successful business if it ruins your health and relationships? I’ve supported hundreds if not thousands of entrepreneurs to do the same: ride the wild rollercoaster of running your own business by embracing the fear and learning to put joy first in life and work.

Applied Colour Psychology is mentioned a lot in the podcast – could you give our readers a brief explanation of what this is please?

In my work and life I’ve had two intertwined obsessions: as humans what is it that really makes us happy? For brands, what’s the straightest-line to making our impact more predictable?

I studied positive psychology, poured through all the self-help protocols, and personality profiles and completed a Masters in Marketing at one of London’s top business schools in search of answers. It wasn’t until I discovered Applied Colour Psychology that I had a huge breakthrough in both. Applied Colour Psychology is the crossover between Colour Physics (how colour works), Colour Psychology (how colour impacts us as humans), and Jungian Personality Analysis. The most basic colours can be divided into one of 4 groups, and so can all people. Research shows each group of people has a strong preference for each group of colour – and not only that – but these colours tend to be the most flattering for them aesthetically as well. Wild right?

It’s similar to the idea of having a “season” of colour that looks best on you, but importantly this analysis is based more on personality than skin tone… for me it’s so much more about carving out the space for more authentic self-expression, colour harmony, and joy – than it is about getting your exact shade of lipstick “right”. Want to find your “type” and colour group? Pop over and take the quiz on our website.

Can you remember which podcast was the first you ever listened to?

I believe the first ever podcast I listened to was Desert Island Discs. I’ve been obsessed for well over a decade (in fact we even had a Desert Island Discs themed wedding! I even was lucky enough to get Kristy Young to record an intro for the CD of ‘Desert Island Tracks’ that was our wedding favour for guests – it was a surprise for my husband – he didn’t know until we played it for him at our reception – super geeky cool!)

Which podcasts do you take inspiration from?

I love sensory-rich, investigative podcasts like Serial – I’m looking forward to expanding into higher production and richer storytelling like this as we grow. I also love shows where the hosts’ voice is totally enveloping – there was a show called Wellpreneur, which became Alchemy & Action that I just adored because I could listen to the host, Amanda Cook, for hours and hours (to be fair that’s probably why I got into Desert Island Discs – Kirsty Young’s voice is like velvet!)

Recently I’ve really got into the Autistic Culture podcast – I love a co-host show and I love how instead of focusing on the medical side of Autism, the hosts are sharing the shared culture of “Autistica” – it’s fascinating! The Martha Stewart episode totally sucked me in.

Who’s your dream guest for the podcast?

Right now, my dream guest would be Michelle Obama. I’d love to have a deep conversation with her about the joy crisis we’re facing now – and how to hold onto hope and focus on joy and impact in our little circles of influence when the world feels dark and out of control.

Which episode would you say is the perfect introduction to your podcast?

Maybe it’s boring, but the ‘why does joy matter’ episode (S1, E1) is the perfect place to start with Joy First – the first season takes a whirlwind tour through my favourite entry into joy first living and working: colour. How to understand your personality type and begin the journey of using your colours as tools for being more intentional about the way you want to be, be seen, and “do life”.

What are your plans for the podcast moving forward?

Season 2, coming up in March, is all about “joy first ways of working” – and we’ve got loads of interviews with mostly female founders, sharing what “joy first” work looks like at this stage of life and business. What they had to embrace, learn, let go of, and build in order to define and create lives and businesses that are successful and joyful.