Whether you’re a solo founder, a startup team, or a global brand, having a podcast could be one of the smartest networking moves you make. Here’s why.

1. Instant Access to Influencers

Think of your podcast as a backstage pass to conversations that matter.

Inviting a guest onto your show gives you a reason to reach out to people who might otherwise ignore your cold email – industry leaders, potential collaborators, even future investors. A podcast interview isn’t just a Q&A; it’s a 30- to 60-minute relationship-building opportunity disguised as content.

You’re offering them a platform and visibility. In return, you get time, insights, and often, an open door for future collaboration.

Pro tip: Always follow up. A post-episode thank-you can easily lead to a meeting, a partnership, or even a client.

2. You Become a Connector, Not Just a Consumer

One underrated benefit of podcasting is the ability to bring people together.

When your business hosts a podcast, you’re no longer just attending networking events – you’re creating them. You can connect people across your industry, feature clients, give shoutouts to partners, and build a community around shared conversations.

That makes you more than a voice – you become a hub. And in networking, being a connector is far more valuable than being a collector of contacts.

3. Demonstrate Expertise Without the Pitch

Let’s be honest – nobody likes the hard sell. A podcast allows your business to share its values, insights, and vision in a more natural, engaging way. Instead of pitching your product or service, you’re discussing trends, challenges, and stories that matter to your audience.

It’s thought leadership in action. Over time, your show becomes a portfolio of your knowledge, passion, and credibility – something your network can easily share and reference.

Bonus: When your podcast is well-produced and consistent, it also becomes a subtle signal of professionalism and commitment.

4. Keep Your Network Warm

Most of us struggle to stay top of mind in our networks. A podcast solves that.

If people subscribe to your show, they’re hearing from you regularly. That means when they need something in your field – advice, a recommendation, a service – you’re already front-of-mind. It’s long-term, value-first relationship management without the awkward check-in emails.

And when you include guests, they often promote their appearance, bringing your name to their audience too. It’s networking by osmosis.

5. Build a Global Rolodex (and Reputation)

One of podcasting’s most powerful advantages is that it’s borderless. You’re not limited to networking in your local market. With a podcast, you can connect with people and audiences around the world, expanding your reach far beyond what’s possible at a physical event or trade show.

For businesses looking to scale, export, or just think bigger, this global exposure can open unexpected doors – from international collaborations to global speaking opportunities.

Final Thought: The Mic Is Mightier Than the Business Card

Podcasting isn’t just content – it’s a conversation starter. It creates a reason to connect, a space to showcase expertise, and a platform that gives back as much as it puts out. In a networking world increasingly defined by authenticity and value, a business podcast is more than a marketing tool – it’s your digital handshake.

So if you’re wondering how to grow your network in 2025, consider this: don’t just go to the table. Host it.

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Who are you and what’s your podcast about?

I’m Anthony Walsh, the host of The Anthony Walsh Podcast. My show delves deep into the lives and journeys of peak performers from various fields, including artists, scientists, athletes, and educators. The podcast focuses on the concept of River-Jumping, which involves transferring knowledge and methods across different domains to spur creativity, innovation, and problem-solving. Through this lens, I explore the values and characteristics that drive excellence, such as curiosity, commitment to daily excellence, and the pursuit of mentorship, health, and happiness. My goal is to provide listeners with actionable insights and fresh perspectives to help them excel in their own pursuits.

What’s the first podcast you ever listened to?

Zen & The Art of Triathlon was a podcast I discovered well before Apple Podcasts even existed. Back then, I used to download it on LimeWire. From the moment I started listening, I was hooked. It felt like I was getting an intimate look into the life of an athlete. I learned vicariously through his mistakes and celebrated his victories, gaining valuable insights along the way.

Why did you decide to start podcasting in the first place?

I initially qualified as a lawyer, but within the first month, I felt like the walls were closing in on me. It just wasn’t me, even after spending seven years in law school. When I received a contract offer from a French cycling team, I jumped at the opportunity and spent a few years as a full-time cyclist. However, the sport’s dangers eventually made me realise that the risk no longer justified the reward.

When I returned to Dublin, I knew I didn’t want to go back to working 60-hour weeks in law. I decided to start my own business, thinking I could front-load the work and eventually have more passive time to enjoy the things I love, like cycling. But one business turned into two, and before I knew it, I was running four companies, working over 70 hours a week, gaining weight, and feeling unhappy.

A friend who mentors me in business advised me to shut everything down. It was like playing a computer game and making the wrong move – I just pulled the plug and started again. I’ve always believed in the idea that you are who you surround yourself with, so I began reaching out to authors and academics I admired, hiring them for consultations. After each session, I’d share the key takeaways with a WhatsApp group I created, all aimed at rediscovering health and happiness since I had lost my way.

The momentum grew, and the WhatsApp group eventually hit its member limit. It became clear that many others were also struggling to find their way, searching for health and happiness. Realising the need for a broader platform, I decided to evolve the WhatsApp group into a podcast. The Anthony Walsh Podcast was born as a way for listeners to join me on this journey towards health and happiness, offering a space for shared learning and growth.

Which podcasts do you take inspiration from?

I really admire the Colin & Samir podcast. It offers a playbook for small creators to build their own podcasts, breaking down the steps and strategies in an accessible way. What I particularly love is how it removes the barriers of access to some great minds. For instance, I’d never have the opportunity to sit down with the YouTube CEO, but listening to this show makes me feel like I am. It provides valuable insights and feels like a masterclass in content creation and storytelling.

Who’s your dream guest for the podcast?

My dream guest for the podcast would be my dad. I think I’d have a better chance of getting Joe Rogan, but I would cherish 60 minutes of undistracted time with my dad to ask him about his regrets, life, dreams, and lessons. He’s a man I admire more than any other, and having that deep, meaningful conversation with him would be incredibly special to me.

What’s the biggest lesson you’ve learnt so far as a podcaster?

The biggest lesson I’ve learned as a podcaster is that no matter how big the star, they’re just a normal person with hopes, dreams, and fears. I loved speaking with Valtteri Bottas in episode 2. It was eye-opening to see that even someone at the pinnacle of their field shares the same human experiences and emotions as the rest of us. This realisation has made my interviews more relatable and enriching, as it underscores the universal aspects of our journeys.

Which episode would you say is the perfect introduction to your podcast?

Episode 1 with John McAvoy is the perfect introduction to my podcast. John was born into a famous crime family and, at a young age, found himself in a maximum-security prison serving a life sentence. Sport saved him – he broke world records in rowing while still in prison. This episode was a very deliberate starting point for the podcast because sport has played such an important role in my own life. John’s story also offers powerful lessons of rebirth and the possibility of a fresh start, no matter your circumstances.

Where can the Pod Bible readers find out more about you?

https://anthonywalshpodcast.komi.io/

Listen to The Anthony Walsh Podcast on Apple Podcasts, Spotify, and other popular podcast apps >>

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Who are you and what’s your podcast about?

I have three decades of experience spanning the corporate, public and non-profit sectors, in an effort to help others and make the world a little better. In 2023 I launched The Corporate Activist with the intention to grow the corporate activism movement by creating awareness of how corporations, or even small and medium sized businesses, can engage in social impact and political issues. On the show I speak to people working in social impact as business owners, researchers and academics to better understand what corporate activism actually means, and how it’s progressing and more that needs to be done.

I believe the corporate sector has a huge role to play in addressing the urgent social, environmental, and geopolitical problems we face today. On the Corporate Activist we aim to give advice and best practices for how companies can get involved with authenticity, intelligence and impact.

What’s the first podcast you ever listened to?

I listened to This American Life originally as a radio show which helped introduce me to the world of podcasting. I also remember loving Start Up from Gimlet, which got me really interested in the podcasting industry in general.

Why did you decide to start podcasting in the first place?

I just love the accessibility of the format, both for listeners and for makers. It allows you to dive into the topics that you are passionate about, and helps connect you to others who share that passion, anywhere in the world. I know corporate activism is a bit of a niche topic, but having a podcast on the topic allows me to find and build the community of people who also care about the role, responsibility of corporations in addressing today’s most pressing challenges. I love hearing from people who enjoy the podcast, it gives me a great deal of hope and inspiration.

Which podcasts do you take inspiration from?

I love How I Built This, which really goes deep into the entrepreneurial process both from the personal and professional perspective. I also enjoy In Good Company recently which is a shorter format, but always has challenging and unexpected conversations with the world’s top business leaders. And of course, I love a podcast like Off Menu that can make you laugh out loud.

Who’s your dream guest for the podcast?

Such a good question because it is a long list. I actually had the chance to meet Anita Roddick (founder of the Body Shop) many, many years ago and was so inspired by her, she would have been a great guest. But it is also great to see a new generation of young entrepreneurs who approach their businesses as a way to do good in the world like Aurora James.

What’s the biggest lesson you’ve learnt so far as a podcaster?

At the beginning I struggled a bit with figuring out what message I wanted to share with my audience. By putting out the episodes, finding the right guests, and having the conversations helped me understand and refine the purpose of the podcast. Learn by doing!

Which episode would you say is the perfect introduction to your podcast?

The first episode Season 2, ‘Making Business Good’ with guest Giles Gibbons was a great conversation about how the original concepts of corporate social responsibility got us to where we are today and how we can move forward in sustainable ways.

Where can the Pod Bible readers find out more about you?

the-corporate-activist.captivate.fm and we are at Corpactivist on Instagram and at stanceadvocacy.com.

Listen to The Corporate Activist on Apple Podcasts, Spotify and other popular podcast apps >>

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Who are you and what’s your podcast about?

I’m Laura Broderick and my day job is not at all podcast related – I’m a partnerships manager working with architecture and built environment companies. I’m also a mum to two young kids and my podcast, Mother of All Solutions, is all about careers and caring – conversations with parents about their work and family lives, as the juggle is real!

What was the first podcast you ever listened to?

One of the first was definitely The Guilty Feminist – it was in 2018 and my friend recommended it. I still think friend recommendations are a great way to share and find out about podcasts.

Why did you decide to start podcasting in the first place?

I was on maternity leave with my second child and was having lots of conversations with other mums about the stresses of working around your kids – being kept in the loop, finding flexible roles, securing childcare etc. I felt it was important to record and share those stories – and luckily I had a friend who already had a podcast and said he would help me get started. That was 4 years ago.

Which podcasts do you take inspiration from?

Well, I like lots of podcasts – comedy, news, culture, companion podcasts. But in terms of inspiration for my own I am really inspired by how the Doing It For The Kids podcast support parents and what they produce for their listeners. It’s a special community.

Who’s your dream guest for the podcast?

That’s hard as I really like speaking to lots of people, including ordinary parents. I would love to do more mini series focusing on mothers who aren’t typically spotlighted, and have more time to get to know them and put their voices/experiences into something really special. But it would be pretty cool to interview Jacinda Ardern as a dream guest!

Which episode would you say is the perfect introduction to your podcast?

I have a new trailer that hopefully communicates what the podcast is about, so start with that. And if you would like to hear a range of voices and sounds – mums, dads, campaigners, an MP – try The March of the Mummies – I really enjoyed making that one in Newcastle. Or if you prefer a good old chat I just interviewed Vicki and Lauren from the TV show Sewing Bee!

Where can the Pod Bible readers find out more about you?

I’m on Instagram and Twitter X as @SolutionsMother and I have a new website (still a work in progress) that’s motherofallsolutions.com and would love people’s ideas and feedback.

Listen to Mother of All Solutions now on Apple Podcasts, Spotify and other popular podcast apps >>

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Apple Podcasts and Pod Bible partnered up for a series of interviews with creators to share their stories and how they use Apple Podcast Subscriptions to connect with their fans. We spoke with the team behind The Diary Of A CEO—Director and Producer Jack Sylvester and Head of Content Grace Andrews—to talk about how subscriptions helped them experiment and discover what resonates with their audience.

Apple: Tell us about The Diary Of A CEO podcast and how it started.

Steven launched The Diary Of A CEO podcast under his duvet just over 2 years ago intending to reveal the more vulnerable side of entrepreneurship—and as a way to record his journey. Three years later, we now have a team of over 10 people producing the UK’s number one podcast. Steven interviews successful people from all walks of life, from CEOs and founders of the world’s biggest businesses to award-winning authors, actors, athletes, and everyone in between. As a platform, we’re dedicated to creating a space for everyone to talk freely without time constraints, editorial oversight, or a hidden agenda. We’re proud to offer a space where guests feel like they can fully open up and share their stories—leaving it up to the audience to form their own opinion. A lot of guests finish the interview and tell us it felt like a therapy session. It’s that level of conversation we’re looking for every single time.

What made you decide to launch a subscription on Apple Podcasts?

We’re always looking at how we can give back to our incredible community. Learning we could offer exclusive episodes, behind the-scenes sneak peeks, and exclusive bonus content for them was the deciding factor for our team.

How do subscriptions fit into your overall business model?

For us, success is a direct result of consistent experimentation. Apple Podcasts Subscriptions is another opportunity to experiment with different content styles — and find what resonates with our audience.

What have you learned after launching Apple Podcasts Subscriptions?

In all honesty, we were surprised at how successful the subscription model has been for The Diary Of A CEO. We have a very engaged audience who are willing to pay for premium content, which has opened our eyes to potential new directions.

Where do you see The Diary Of A CEO in a year?

The goal is to be the number one podcast internationally. We want to be the room where long-form interview happens. We’ve just come back from recording 20 episodes in Los Angeles as part of a new USA series. In a year we would love to come back to the US to record more episodes and make a real dent in the US charts. We’re looking for growth and this seems like a natural progression, as we are currently sitting at number one on the UK charts. In terms of revenue, as the presence of the podcast continues to grow and expand we’ll be looking for bigger and better sponsorship deals that closely align with our values which in turn will allow us to level up our equipment, studio, and overall offering.

Tell us about an episode that you’re most proud of.

There are a few moments that have shifted the growth trajectory of the podcast, such as the episode featuring Steven’s all-time favourite guest, Mo Gowdat. Nearly a year later, we’re still regularly receiving direct messages, comments, and tags from our audience talking about the long-lasting impact that conversation had on them. Other episodes include Jordan Peterson, Molly Mae, Jimmy Carr, Matt Hancock, and Piers Morgan.

What advice would you give someone who is trying to break into the industry?

We asked Steven for his advice on this one and he said, “Don’t try and copy, imitate, or replicate anything that’s already out there. The clearest thing is that category leaders are defined by and win based on their uniqueness, not their similarity. The world doesn’t offer outsized returns for people and brands that serve up ‘more of the same.’ If you want to win, you have to copy less and have the conviction and clarity of vision to lean into whatever it is that makes you, you.

Apple Podcasts Subscriptions is the global marketplace for premium podcast subscriptions. Join the Apple Podcasts subscription community alongside The Diary of a CEO at apple.co/thediaryofaceo.

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So tell us a bit more about what your podcast is about?

Goodniks is an audio project exploring the journey and meaning of doing good in the world — for people who do good or are just thinking about it. We follow the journeys of people who are doing good things and wanting to make a difference- we dig into who and what inspired them, what keeps them up at night, their sacrifices, their rewards, their failures, and what it means for their relationships. What does it really mean to do good over the course of a life, or a moment, or a season?

What was the first podcast you ever listened to?

The first podcast I ever listened to was about social workers. I don’t remember the name of it now, It was years ago and I assigned it to my students to listen to. I wanted them to do more than read academic articles. I wanted them to be immersed in people’s stories of what was happening in the field and I thought a podcast was a good way for them to do that. I let them choose what podcast but I listened to many to give them some options.

Why did you decide to start podcasting in the first place?

Jeff Leitner, our producer approached me with this project. He knew that I believe so strongly in the power of stories to transform and that everyone has a story to tell. Also, I’ve been hearing the most incredible things that people are doing- like really amazing things that are changing the world and how we do things. Everyone in my life always comments that I am so lucky to know really interestedly, brilliant, creative people and I thought that a podcast was one way to share stories with the world. And, it’s working- the other day, I had someone from the Philippines (where my parents are from) reach out to me. I’ve always done work with the Philippines Women’s movement and now I was able to reach whole different sectors that normally I wouldn’t have been able to. People love to listen to stories and delve into what people do and why. I think that’s part of the magic of Goodniks.

Which podcasts do you take inspiration from?

Right now I’ve been listening to The Only One in the Room. It speaks to how we always think we are the only one experiencing something but actually, it’s probably something so many people are going through, I love it because it normalizes and brings into light all of those things we think isolate us or make us vulnerable. A podcast I listen to consistently, like I jump on it right when a new episode comes out is We Can Do Hard Things. I love the message that Glennon Doyle, her sister Amanda and her wife, Abby have to say. They are so real and tackle so many of the things that resonate with me sometimes, I feel like I’m sitting in their living room just talking with my friends. Luvvie Ajayi Jones is like that too. There’s a lot of strong women podcasts out there. I’m also listening to Noble Blood with my niece. I want her to love history but she’s not a big fan until we started listening to these stories. It brings it to life and is so fascinating! We listen in the car and sometimes I find myself taking the long way around so we can finish an episode.

Who’s your dream guest for the podcast?

There’s so many. I honestly am not sure who would be a dream guest. If I had to pick- definitely in the top five would be Chanel Miller. She wrote the book Know My Name and I just recently listened to her on a podcast and she sounded so thoughtful and intentional. She had a beautiful way of discussing past traumas and challenges but also a lot of humor and love when talking about her world.

What’s the biggest lesson you’ve learnt so far as a podcaster?

I’ve always believed that stories were essential but it’s also how you tell the story that makes a difference. Our producer and editor, Amanda Rosco Mayo works with Jeff to curate and present the stories in the most impactful way. We have themes and speak to these themes in the most powerful ways possible. It makes a difference and I appreciate the work they do so much to bring it all together. I’ve also learned how much people appreciate the work we ware doing and putting out there. You can sometimes feel like you are screaming into the abyss but to know that you are making a difference? That’s humbling and exciting and inspiring.

Which episode would you say is the perfect introduction to your podcast?

Episode 4: If you want to see God laugh. I love this episode. It’s all about how our Goodniks knew they were on the right path. I’m a big believer that everything happens for a reason and these stories are full of what happens when you get signs from the universe that you are on the right path and how you have to listen and trust that and keep going- even when things are not what you planned or how you thought it would be.

Where can the Pod Bible readers find out more about you?

On our website goodniks.org and I’m also a contributor for Psychology Today.

Listen to Goodniks now on Spotify, Apple Podcasts and other popular podcast apps.

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Who are you and what’s your podcast about?

I’m Rachel Botsman, I’ve spent the past decade researching, writing, and speaking about trust around the world . I’ve given three TED talks, written two critically acclaimed books, and I’m the first Trust Fellow at Oxford University, Saïd Business School. I’m passionate about finding ways to connect my ideas with different audiences.

Rethink Moments is a journey into the hearts and minds of renowned innovators, creators, and leaders – to rethink a profound moment from their careers. In each episode, we’ll go behind a big idea or event to find out what went right, what went wrong, and what was learned.

What was the first podcast you ever listened to?

Revisionist History in 2016.

Why did you decide to start podcasting in the first place?

I’m interested in the art of finding and creating spaces to encourage different ways of thinking. I’ve done that in the past through books, talks and teaching and decided the audio space was a powerful medium to connect with people in a different way.

From a community of over 42,000 people built around a successful newsletter called ‘Rethink with Rachel’, I could see how people were keen to embrace power of ‘rethinking’. By going into the thought process behind breakthrough ideas and profound career moments, I hope I can unlock for listeners a better understanding of how humility can help us think differently about important decisions and events in our lives.

Which podcasts do you take inspiration from?

How I Built This with Guy Raz, A Slight Change of Plans with Dr Maya Shankar and Heavyweight with Jonathan Goldstein

Who’s your dream guest for the podcast?

It’s hard to pick one! Simon Biles, Ricky Gervais, Piers Morgan, and The Duchess of Sussex. They all have powerful rethink moments!

What’s the biggest lesson you’ve learnt so far as a podcaster?

I’m trying to get inside the head and backstory of the guest’s Rethink Moment. The best episodes are when you can almost hear the guests thinking! It involves earning the guest’s trust and getting them off-script. There is no single right way to do this, but I’ve found asking a different version of the same question multiple times is effective.

My most powerful lesson is the power of the pause – not rushing to the next question. In the pauses, the guests often share their true stories and are the most reflective.

Which episode would you say is the perfect introduction to your podcast?

Aza Raskin, episode 2 is called ‘Shift Your Attention.’ Raskin is a well-known tech entrepreneur, and he shares how even when one of his products or ideas is widely successful, he knows when it’s time to change purpose. My rethink moment in the episode was around attention – the most creative minds pay acute attention to what they give attention.

Where can the Pod Bible readers find out more about you?

You can find more about me at www.rachelbotsman.com and sign up to my Rethink Moments newsletter. I’m also @rachelbotsman and share a lot of ideas on LinkedIn.

Listen to Rethink Moments with Rachel Botsman on Apple Podcast, Spotify and other podcast players.

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This article was produced as part of a paid advertising package. To enquire about advertising with Pod Bible email info@podbiblemag.com.

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Who are you and what’s your podcast about?

I’m Collin Mitchells, and I’m the Co-Founder/CRO at Salescast, a revenue first podcast agency and Host of Sales Transformation. Sales Transformation drops five episodes per week highlighting the experiences and learning lessons of elite sellers to help fuel your own Sales Transformation.

What’s the first podcast you ever listened to?

Entrepreneurs on Fire.  It’s a popular business podcast from John Lee Dumas, who’s turned Entrepreneurs On Fire into a media empire.

Why did you decide to start podcasting in the first place?

To build awesome relationships and learn from my guests.

Which podcasts do you take inspiration from?

Sales Enablement with Andy Paul. It’s a candid sales podcast with thousands of episodes to chose from – Andy has spoken to some really inspiring people.

Who’s your dream guest for the podcast?

John Lee Dumas – I’d like to turn the microphone on him.

What’s the biggest lesson you’ve learned so far as a podcaster?

Being a podcaster has helped me grow in so many ways both professionally and personally. The biggest learning lesson as a podcaster has been how to listen better and ask good questions, which serves me well in many areas of my life.

Which episode would you say is the perfect introduction to your podcast?

Episode #132 – When we changed the name and format of the show from Sales Hustle to Sales Transformation.

Where can the Pod Bible readers find out more about you?

Find out about the podcasts at salestransformation.fm and find me on LinkedIn linkedin.com/in/collincmitchell/

Listen to Sales Transformation on APPLE PODCASTS, SPOTIFY or other popular podcast apps.

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This article was produced as part of a paid advertising package. To enquire about advertising with Pod Bible email info@podbiblemag.com.

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Who are you and what’s your podcast about?

Hi, I’m Jay Ludgrove the managing director of GLProUK a podcast content creation agency and the host of The Jaily Show. Each week we sit down with business leaders and talk about marketing, leadership, mental health, marketing, social media, content creation and whatever else comes to mind.

What was the first podcast you ever listened to?

The first time I ever heard of “podcasting” was about 8 years ago when my now-business partner Tony asked me to host a podcast he had started. I quickly did some research and found that one of my favourite film directors from my childhood, Kevin Smith, had started multiple podcasts! The first show I listened to was Jay & Silent Bob Get Old, I had no idea how varied podcast subjects could possibly be back then!!

Why did you decide to start podcasting in the first place?

To be honest my best friend and I were working pretty full on corporate jobs and podcasting was a brilliant excuse to see each other once a week and interview the most amazing people. Off the back of that first podcast we now run an international podcast production company GLProUK and have helped hundreds of podcasts launch over the last 6 years.

Which podcasts do you take inspiration from?

Most of the podcast I listen to personally are either comedy of business based shows. I’m a huge fan of Brian G Burns The Brutal Truth About Sales and I love Joe Rogan’s long form interview style but its hard to pin down one particular podcast.

Who’s your dream guest for the podcast?

I’d have to say Bill Burr. I’d probably be a terrible host as I would be laughing so much as Bill has a direct line to my funny bone but that would be an epic guest!

What’s the biggest lesson you’ve learnt so far as a podcaster?

Podcast has really taught me a lot, after interviewing so many people I have learned how to listen more actively and how to help a conversation continue without interrupting your guests flow. Ultimately podcasting has allowed me to have conversations with incredible people that I would have otherwise have had a reason to speak too. Its been an amazing journey and a phenomenal experience to learn from such a variety of interesting people.

Which episode would you say is the perfect introduction to your podcast?

The next one. Our show is focused on finding out about our guests and digging into their thoughts on the world around them, which means every episode really is completely different from the next.

Where can the Pod Bible readers find out more about you?

You can find me @JayLudgrove on all the major platforms, our podcast is available by searching GL Cast, or on YouTube by searching for GLProUK. We love talking to podcasters from those who have been doing this for ever to those looking to launch a new show so if you have any questions around podcast production or how to launch a podcast from scratch then please get in touch.

Listen to The Jaily Show on the GLCast on ACAST, SPOTIFY or your favourite podcast player.

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This article was produced as part of a paid advertising package. To enquire about advertising with Pod Bible email info@podbiblemag.com.

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Who are you and what’s your podcast about?

Hi I’m Christopher Kris, Director and donut devourer at www.curatorsocial.com. My podcast “Bald Ambition” is all about telling diverse stories, delivering value in the world of influence, digital and social media. I’ve worked with Grammy Award winning artists and helped place brands in front of millions of customers online, however I spend way too much time chatting to our family dogs as if they were human about pretty intense topics, and yes, my psychologist has recommended for me to do this podcast instead.

Bald Ambition is a celebration of diverse talent, success and learnings, within these stories we’re aiming to give our listeners actionables and advice as to how they can achieve the same for themselves. Whether it’s blue tick verification OR creating a million dollar content creation offering on a budget, we’ve done it all for our clients and then some…it’s my absolute honor to pass all of that info on, you’ll just need to put up with my absolutely sad humor in between (see K9 comment above).

What was the first podcast you ever listened to?

One of the first podcasts I really enjoy tuning into is Ace the Gram by Tash and Viv who are two amazing humans from here in New Zealand, really good banter and also they dive into some really useful information in relation to social media and influence.

Why did you decide to start podcasting in the first place?

I have loved telling and listening to stories for as long as I can remember, anything that is of value that I have learnt has been through an experience . Whether it was through music or starting up a business, we’re always being told or telling a story. Another key driver for me was to help and facilitate a space where people could dive into their own stories and share them with our listeners as well. I remember chatting with a dear friend Qiana Conley who is an absolute powerhouse in the music industry, she’s worked for the likes of Simon Cowell and is instrumental in the rise of many successful acts we see today. It’s these quiet achievers humbly working in the background doing incredible things that I love hearing about.

Secondly I think we all have the ability to bring out something different in everyone we meet based on who we are. For me, if I can crack that ‘one sentence’ or piece of value that changes someone’s trajectory in business or life, then I’m super happy. No two guests are the same, it’s a real test for me to see if I can get to that moment or piece of gold that will resonate with our listeners while allowing the guest to truly shine.

Lastly and selfishly, I am learning so much myself! I am blown away by the knowledge and insights our guests are sharing. When someone shares their knowledge it’s food for our minds, when they share their stories it’s food for our souls, needless to say i’m well fed each episode!

Who’s your dream guest for the podcast?

I would really love to interview either The Rock or Sasha Banks (I’m such a wrestling nerd) however I’d probably lose my s(*& and go silent on both. In reality I also have a bad habit of making a mockery of myself with inspirational people I really want to meet, I remember meeting TBOZ of TLC when we did a song together and I fumbled across the hotel room she was in and literally almost fell on my face, I told her I was nervous and I don’t know what I’m doing sorry but I’m a huge fan, she laughed and also realised that adulting was not a thing where i’m from apparently. PS I will definitely be getting her on soon too! She’s a huge inspo and thankfully a dear friend now, so she’s high on the list for sure.

Aside from being super talented, all the above have a uniquely inspirational story, they’ve come from different backgrounds and made such a huge impact in their respective industries changing the game as a result.

What’s the biggest lesson you’ve learnt so far as a podcaster?

Don’t overthink, don’t over prepare….I used to research my guests to the point I forget I’m about to chat to an actual human, connection is everything and I’ve learnt that early on with public speaking and performance. I’ve learnt to have a good amount of information at hand and to have a general idea and flow of where the conversation is going to go, and leave the rest to the actual conversation.

Which episode would you say is the perfect introduction to your podcast?

Episode #3 with Qiana Conley OR Episode #6 with Andrea Romero! Those two women are absolute stars and have done some incredible work that is well worth noting and learning from.

Where can the Pod Bible readers find out more about you?

Christopherkris.com for the podcast OR more on my agency at www.curatorsocial.com! I’m also on IG @christhekris, I’d love to hear from podcasters out there and can’t wait to feature a few of their incredible stories and insights on our future episodes as well.

Listen to Bald Ambition now on SPOTIFY and your favourite podcast app.

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Who are you and what’s your podcast about?

I’m Michael Hayman, I’m an entrepreneur, author, broadcaster and the host of Change Makers. It’s a tapestry of tales about the human experience, speaking to the contrarians and the positivists in challenging times – think of it as a Canterbury Tales for the lockdown era. At its heart are the many different experiences that shape lives. On the podcast I interview activists, writers, politicians and business leaders about the ideas and influences that have shaped their lives, the insights they would share as a result and thoughts on “what’s next” for the world.

What was the first podcast you ever listened to?

I started my podcast journey through BBC shows like You’re Dead To Me – a brilliant way to learn more about historical characters.

Why did you decide to start podcasting in the first place?

Prior to lockdown, I hosted Change Makers as an annual event to bring together many people that seek to deliver on the promise of business as a force for good. I was encouraged by one of our early guests, big data pioneer David Richards, that we needed to turn this into a podcast. It was very much his encouragement that got me thinking about it. With the pandemic, this is the time where countercultural thinking is going to lead the way and give us the breadcrumb trails to what the future might look like. Change Makers has always been a big idea because it was all about the human experience, and how to try and flip life from a glass half empty to a glass half full.

Which podcasts do you take inspiration from?

I listen widely to take inspiration stylistically, on how podcasters interview. I have a background in TV interviewing, but with TV it’s as much about what you see, and the impact that that has on you, whereas podcasts are all about what we hear. So, for interview style, I like to try and employ a mix of the curiosity of Louis Theroux’s podcast, Grounded, the incisiveness of Eye of the Storm with Emma Barnett, and the high energy of The Graham Norton Podcast. If you’re open minded, you can get inspiration from all around you.

Who’s your dream guest for the podcast?

Fran Lebowitz and Martin Scorsese – absolute legends.

What’s the biggest lesson you’ve learnt so far as a podcaster?

How to listen. And I say that because in a podcast interview, you’ve really got to listen to what’s being said, to actually get the best out of the show. And it’s interesting because it’s a medium where sight is not required. Everything is about what you hear, so your senses are heightened. I think that the beauty of the medium is that you can really focus on the guest. All of our guests on Change Makers have got such incredible stories, and when you listen carefully you can think differently and in so doing, help to reveal an inner truth.

Which episode would you say is the perfect introduction to your podcasts?

That’s a difficult question, it really depends on what you’re into. Our most popular episode is with Yanis Varoufakis, the former Greek finance minister, where we unpick his world view and outlook on current affairs. But again, we have episodes for everyone from actor and screenwriter Mark Gatiss, B-corp business founder Amy Williams, the entrepreneur and publisher Sharmadean Reid, and Nobel Peace laureate Muhammad Yunus. A great introduction would also be our episode with Ashoka Young Changemaker Ara Kusuma – a young Indonesian girl who has been leading her own social enterprises since the age of 10! This episode really captures what Change Makers is all about, telling the stories of people doing incredible things – names you’ll know, and those you won’t have heard of before.

Where can the Pod Bible readers find out more about you?

Change Makers is available on all major podcast streaming platforms including Apple, Spotify and Audioboom. Our website has more information on the guests and the Change Makers brand. You can also find us on Twitter and Instagram.

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Who are you and what’s your podcast about?

I’m Chris Larsen, and the Next Level Income podcast is all about sharing how other people have increased their income and net worth and how you can too. We interview experts who share how they have drastically increased their income through real estate and other creative investing strategies that most people are unaware of.

Why did you decide to start podcasting in the first place?

To help curate information to help others get to where they want to be financially. Traditional retirement isn’t right for everyone so this caters for a wealth bracket that isn’t always catered for in the financial help world.

What’s the first podcast you ever listened to?

Tim Ferriss!

Which podcasts do you take inspiration from?

Peter Diamandis who looks at health, technology, finance. He inspires me to think exponentially with my work rather than as a linear thing.

Who’s your dream guest for the podcast?

Tony Robbins was an inspiration for me at 25 to envision a life I wanted and to take Massive Action. Aside from being a big draw, I want others to experience what I did.

Which episode would you say is the perfect introduction to your podcast?

Ep. 48 How To Build Your Perfect Week And Live The Life Of Your Dreams With Craig Ballantyne . Craig goes through tools that helped him personally to build his business, become a better husband and father, and help hundreds of people move one step closer to financial independence.

What’s the biggest lesson you’ve learnt so far as a podcaster?

There’s as much value networking with OTHER podcast hosts as sharing your information

Where can your audience find out more about you?

You can find us on podcasts apps or our website https://www.nextlevelincome.com.

Listen to The Next Level Income Show now on their website, ACAST, SPOTIFY and ELESWHERE.

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Who are you and what’s your podcast about?

The Business, Interrupted podcast is an open and honest account from two best friends (Trent Peek and Richard Ardis) who decided to go into business together in the midst of a global pandemic. We’re using our podcast platform to share the reality of growing a business in 2020,
managing it beyond and explaining how friendship turned to entrepreneurship. The podcast episodes cover a variety of topics, ranging from workplace culture, to finance and performance, as well as sharing insights from various guest speakers too. Our most recent guest spotlight is with Jon Dixon, UK Marketing Director at Showcase Cinemas, who discusses what the future of the film and cinema industry looks like. All aspects of business and life are constantly changing right now and we’re both passionate about capturing this and documenting it through our podcast.

What was the first podcast you ever listened to?

R: I loved the Ricky Gervais podcast from XFM back in the early 2000s and was a very early listener to Kermode and Mayo since about 2005.

T: Definitely the Property Hub which inspired all of my property purchased.

Why did you decide to start podcasting in the first place?

The whole concept came as a result of wanting to chart this moment in our history. Industries are obviously changing and business and the wider world seems to be evolving rapidly and we’re keen to gather individual thoughts and insights on the changes we’re seeing. Also in the absence of pubs being open, we thought we’d talk over a microphone rather than a beer. Needs must.

Which podcasts do you take inspiration from?

R: I’m fascinated by natural communicators and love Steve Allen who’s spent more time behind a microphone than probably anyone in broadcasting. I also love podcasts that serve a very specific purpose or niche. ‘Unflopped’ which resurrects forgotten pop classics is fantastic.

T: Chris & Rosie Ramsey; two very likeable people who are really relatable and cheer both me and my wife up when we listen.

Who’s your dream guest for the podcast?

R: Prince Harry. Preferably with Piers Morgan. On the same podcast.

T: Matthew McConnaughey. I’m still obsessed with his book, Greenlights.

What’s the biggest lesson you’ve learnt so far as a podcaster?

R: Don’t listen to too many other podcasts and compare. I purposely want us to find our niche and not be too polished. It should be authentic and real. I think listening to too many others might pull us in one direction or another and I want Business, Interrupted to be totally ‘us’ rather than a scripted version of us.

T: Don’t make weird noises.

Which episode would you say is the perfect introduction to your podcast?

R: Probably the very first episode when Trent genuinely got emotional and cried after 20 minutes in front of the mic – definitely worth a listen.

T: I think the first episode shows exactly who we are, no filter; it’s totally us.

Where can the Pod Bible readers find out more about you?

You can follow the both of us on LinkedIn. We’re more than happy for people to reach out to us, ask questions and share their thoughts on what topics they’d find interesting for us to cover on our podcast too. Connect with Trent on LinkedIn here. Connect with Richard on LinkedIn here.

Listen to Business, Interrupted on ACAST, SPOTIFY and OTHER PLATFORMS.

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Whether you’re a podcaster yourself, or promoting a business, being a guest on podcasts is a great way to get in front of your target audience for free. And it takes way less effort than guest blogging. No-brainer really.

But as a marketing strategy, it only really works if you’re able to make a genuine impact on the listening audience. If they come away from the interview thinking “meh”, it’s not going to do much to help build your brand.

Keep in mind that most regular podcast listeners consume a lot of content (more than 7 hours a week on average). So all that competition makes it harder to stand out.

But you don’t need to be a comedian or professional entertainer to get listeners to remember your name. It just needs to be extremely clear you’re passionate about what you do and you know exactly what you’re talking about.

An Easier Way to Book Podcast Guest Slots

The traditional approach to booking guest slots involves researching shows in your niche, tracking down email addresses for hosts and producers, writing pitch emails, and keeping tabs on all your outreach in a spreadsheet.

That process still works for some. But here at Podcasts.co, we know that it eats up a lot of time, especially during the research phase. So we created a new platform to speed it all up. MatchMaker.fm is a free online booking service that matches podcasters with ideal guests. You can find lists of relevant speaking opportunities with a few clicks.

After creating a profile by filling in some basic details about your background and experience, you can start browsing the database of podcasts. There are thousands on there, and you can quickly filter shows by category, location, language spoken, and more.

You then add any podcasts that look like a good fit for you to your favorites list.

Writing Your Podcast Guest Pitch

You can quickly pitch to podcast hosts through MatchMaker’s instant messaging feature. This will help you line up guest slots much quicker. But most producers and hosts tend to be picky about who they’ll have on their show. They only want guests who they think their listeners will enjoy. And the more popular a podcast is, the more guest pitches they’ll receive. So if yours doesn’t stand out, it’s going to get buried with all the rest.

Here are a few tips to keep in mind when crafting your initial MatchMaker message:

• Understand who you are pitching to by listening to an episode of the show
• Personalise your pitch, avoid generic copy-paste templates. They’re easy to spot
• Keep it clear and concise (it’s a pitch, not your life story)
• Suggest a few topics you could discuss on the show
• Proofread for typos and mistakes before hitting ‘send’

How to be a Great Podcast Guest

And now you’re booked as a podcast guest! But the process isn’t finished yet. During the interview, you need to wow listeners. And that takes preparation. So here are a few things you can do to get the most value out of each podcast appearance.

Do Your Research

Before appearing on a show, we advise listening to at least two episodes beforehand. Knowing the answers to the questions below will help you feel more relaxed before the interview, and it’ll prevent anything from catching you off guard

• How long are the episodes on average?
• Is it a standard interview show? Or are the conversations edited?
• Are there any recurring segments in the episodes?
• What are the main talking points or themes that usually come up?
• Are the intros pre-recorded or done live at the beginning of the episode?
• Is there an opportunity for guests to pitch their product or service at the end of the interview?

Rehearse Key Answers & Prepare Anecdotes

Think about the kinds of questions the host is likely to ask you and write them down. Then practice your answers so they’re tight, crisp, and deliver your message clearly.

Also try to think of any relevant stories or anecdotes you could use to illustrate your points. People tend to remember information much better when it’s presented in a relatable narrative format. But it can be hard to think of the perfect story when you’re put on the spot! So having a few anecdotes stashed in your back pocket can be a big help.

Don’t Ramble

When the host asks you a question, keep your response focused and on track. A few tangents here and there are fine and generally help to give the interview a more natural feel. But you should always aim to guide your answers back towards the host’s original question. Repeatedly going off-topic can be quite frustrating for both the host and listeners.

Consider Sound

Don’t let all your preparation go to waste by failing to consider sound quality. To be blunt, your internal laptop or phone mic aren’t quite good enough. If you’re going to be doing a lot of podcasting, you need to invest in a dedicated microphone. Fortunately there are loads of great plug-and-go USB microphones on the market that won’t break the bank.

Think about where you are recording as well. You don’t need to soundproof entire rooms. But make sure you choose a nice quiet space where you’re unlikely to be interrupted or pick up pesky background noises. If possible, move fans or other things that make a lot of noise into another room. Recording in a room that’s carpeted can also help as it dampens echoes.

Avoid Filler Language

We all tend to have our own unique filler language – things like “umm’s” , “ahh’s”, “you know’s” or other words and phrases you say out of habit. Filler words aren’t a major issue, but they can be distracting and may take away from the message you’re trying to get across. Make note of any you use often and work on cutting them out when you’re talking. This takes practice, but it’s worth being mindful of.

Promote Your Episode

If you’ve gone to the trouble of doing the interview, then it only makes sense to promote it as best you can. Most hosts will be keen for you to help them amplify their voice by sharing the interview across your own channels. Some hosts may even send you unique graphics or audiograms you can use to advertise the episode on social media – if they do, use them! And also make sure you tag the host where possible for added visibility.

Ready to Start Booking Interviews?

By following these tips, it should boost the quality of each interview you do – which will ultimately help to establish your authority in your field and win some new fans in the process.

If you impress the audience enough, a percentage of the listeners will want to learn more about you. Of those who make their way to your website, some may be convinced enough to start checking out all the other things you’re involved in. And this kind of interest compounds over time. Every interview you do makes a small contribution to the growth of your brand.

Join MatchMaker.fm today for free – if you’re a podcaster looking for guests, or if you have expertise and stories to share with the world.

James Deeney is the Head of Content at Podcast.co. He’s been into podcasting since the pioneering days of The Ricky Gervais Show back in 2006! James graduated in Science Communication at the University of Manchester after writing his masters thesis on how podcasts are influencing the way people learn new information. James also hosts his own show, which you can find by typing ‘meet the podcasters` into Google.

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This article was produced as part of a paid advertising package. To enquire about advertising with Pod Bible email info@podbiblemag.com

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New Shows

Sour Hall

Sour Hall is a new Audible Original podcast drama, inspired by a Naomi Booth short story. When George inherits her family farm it’s supposed to be a new start for her and her partner Ash. But a presence haunts the farm, one that feeds on fear. To survive, Ash and George must face past traumas and embrace the things that go bump in the night, or risk being destroyed by them.

What sets this podcast apart from other horror audio content is not only the series’ unique production process (it was recorded in 360 degrees on location in Yorkshire), but also the themes it explores through the genre, such as trauma, marginalisation, race, motherhood and femininity. This is best listened to with headphones to get the full effect of the on-site recording – just don’t listen in the dark! 

You can listen to Sour Hall now on Audible.

Made of Stronger Stuff

This new podcast from BBC Radio 4 asks what the human body has to teach us about the world around us. Over 12 episodes, psychologist Kimberley Wilson and Dr Xand van Tulleken assess how the world is changing through the most personal perspective of all – an anatomical examination of the human body. Each episode takes a specific body part and asks how we can understand it better, ourselves more, and use that knowledge to create positive change both personally and collectively. The first episode looks a our eyes (no pun intended!) and how there is a gap between what we see and what we perceive…

Made of Stronger Stuff was launched on 27th January and is available on BBC Sounds, Acast, Spotify or wherever you listen to your podcasts.

Reverberate by The Guardian

Reverberate is the new music, politics and history crossover podcast by The Guardian. It uncovers the unique role music has played in driving social and political change around the world, including some of the world’s most significant and revolutionary moments. This is a one-off, six part series and each episode focuses on a specific turning point in a different city’s history. As well as interviews with experts, the immersive sound design uses a single track as a way to reveal the deeper social and political issues at a single point in time. The first episode tells the fascinating story of how an unknown musician in England became an overnight pop star in Hong Kong – and how his music became the emotional anthem of Hong Kong’s nascent pro-democracy movement.

Reverberate launched on 27th January. Listen now on Acast, Spotify or wherever you listen to your podcasts.

Figureheads with Warwick Davis

Figureheads is a new the 5-part series where Warwick Davis talks to the brains behind some of the UK’s biggest cultural institutions. Each episode will explore the inner workings from leaders of world class sporting and entertainment organisations, exclusively sharing their big business experiences and lessons with takeaways for all business owners. Guests include Baroness Sue Campbell, who talks about creating a legacy with Barclays FA Women’s Super League, and Melvin Benn, the Managing Director of Live Nation’s Festival Republic, who talks about the unexpected challenges of live events.

Figureheads was released on 7th January and you can listen now on Acast, Spotify or wherever you get your podcasts.

New Seasons

Off Menu – Seasons 5

Pod Bible can’t hide our love for Off Menu! The newest series got off to a great start with comedian and creator/star of the TV show Feel Good, Mae Martin! This episode includes tales of Ed trying to smuggle a ninja star into the kitchen and James reminiscing about shrimp. If you’re new to Off Menu and not sure where to dive in, be sure to read this Point Of Entry article by super-fan Twitter account @nocontxtoffmenu to get started.

Series 5 of Off Menu launched 27th January. You can listen to Off Menu on Acast, Spotify and all other podcast apps.

Life, Interrupted – Season 2

In Life, Interrupted, TV presenter Simon Thomas interviews well-known celebrities and notable individuals, about their toughest times in life in order to understand how crisis and desperation can lead to hope and inspiration. Episode 1 of the new season sees Philip Schofield talk about writing his new book, his father’s death and how his family dynamic changed after he publicly came out as gay last year.

Series 2 of Life, Interrupted launched on 11th January. New episodes of come out on Mondays and are available on Acast, Spotify,  or wherever you get your podcasts.

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If you’d like to tell us about a new podcast, you can email  info@podbiblemag.com with the show description, release date and artwork. We will share as many launches as we can!

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