Acast, the creator-first podcast company and a Pod Bible partner, has extended its long-standing relationship with Acast Creator Network show Distraction Pieces Podcast. Acast will continue to host, distribute and monetise actor, podcaster and former rapper Scroobius Pip’s popular podcast, which is set to reach an incredible 400th episode milestone later this year.
Pip, who has been part of the Acast Creator Network since 2014, is known for his weekly conversations with some of the world’s most famous individuals. Recent guests on the Radio Academy Award-winning broadcaster’s show include Rag‘n’Bone Man, Asim Chaudhry, Florence Pugh, and Jane Horrocks.
As the UK begins to ease lockdown restrictions, Pip has also launched a miniseries called “Where’s Your Head At?”, sitting down with the likes of Fearne Cotton, Jamali Maddix and Gail Porter to talk about how the Covid-19 pandemic has changed people’s entire perception of what is ‘normal’.
Pip has worked with a number of the UK biggest brands on ads, sponsorship and branded content campaigns for the likes of Universal, Microsoft and BMW throughout his time as a podcaster, and has a long-running partnership with Sky. He is also one of Pod Bible’s founders, alongside Stu Whiffen and Adam Richardson.
Scroobius Pip, host of Distraction Pieces Podcast, said: “I’ve been working with Acast since we both started and there hasn’t been a second where that relationship hasn’t been an absolute joy. They make everything easy and natural which is key for me. Helping bring in money without ever making that the main focus or driving force. Content over everything.”
Sam Shetabi, Acast’s Content Director for the UK and Ireland, said: “Pip is a stalwart of the UK podcasting scene and a shining example of how to build, nurture and maintain a podcast community. To date, Distraction Pieces has been downloaded nearly 20 million times by podcast listeners all around the world, which is testament to the hours of hard work he’s put in — and the calibre of guests he’s able to attract.
“Naturally, brands are always keen to work with Pip, and his sponsor reads deliver time and again for some of the most well-known companies around.”
Acast hosts nearly 30,000 podcasts worldwide and offers growth support and monetisation for global smash hits including Sh*gged Married Annoyed, Katherine Ryan Telling Everybody Everything, and Doctor’s Kitchen with Dr Rupy, as well as podcasts from the most significant publishers including Today In Focus, Stories Of Our Times and FT News Briefing. Acast pioneered true dynamic ad insertion technology in podcasting, which allows for the delivery of timely, contextualised podcast ads specific to listeners across any device or platform.
Distraction Pieces Podcast is distributed via Acast and is available on every podcast listening platform, including Apple Podcasts, Google Podcasts, Amazon Music and Spotify.
For advertisers looking to work with Distraction Pieces Podcast, opportunities are available exclusively through the Acast Marketplace.
Acast is the power source of podcasting, a global platform that offers everything creators and advertisers need to find and reach millions of listeners. Acast provides a creator-first, open ecosystem for podcasts that is profitable, fair and sustainable for any creator — from bedroom podcasters to celebrity shows or emerging influencers. Acast connects podcasters and advertisers through the world’s biggest podcast marketplace, offering reach to millions of immersed podcast listeners with host-front advertising campaigns, audio ads and branded content. Co-founded in 2014 by Johan Billgren, Acast now hosts nearly 30,000 podcasts — reaching more than 300 million listeners every month and working with thousands of brands.
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